In my first 14 months, I developed campaigns that took the company from 69% brand awareness to 99% -- without any YoY increase in ad spending. Additionally, I helped grow Property Finder’s position as the region’s #1 proptech company in the face of 5x to 1 competitive ad spend blitz. I also led the creative department’s adoption of AI technology, leading to a 3x increase in productivity for GTM media fulfillment and earning $750k+ in production value. All of this culminated in a 4x valuation growth and $1 billion in venture capital investment in 2025. Quite a year.
Welcome to the future. In support of a new positioning for 2025, Property Finder needed to emphasize its overwhelming presence in Dubai’s & Abu Dhabi’s most coveted communities. Knowing original footage for each community would be cost-prohibitive, we created a revolutionary technique of blending different AI tools combined with certain design software to create a virtually unlimited series of true-to-life videos featuring unique community spaces.
Content creation is notoriously dry in the real estate industry. Home tours and talking heads rule the day. So we wanted to create something a little different. Emphasis on little. The result was instantly the most popular real estate podcast in the MENA region. With over 1 million views virtually over night — and real estate agents angling for an interview.